What is Driveasy?
DrivEasy is a digital platform enabling individuals to conveniently lease or subscribe to vehicles online.
Unmatched Flexibility
Vehicle Catalog
Fewer Hassles
DriveEasy is a digital platform for car subscriptions and leasing. It's changing the game from owning a car to simply using one. Say goodbye to the hassles and hidden costs of owning a car. With DriveEasy, you get to choose from a variety of cars and services hassle-free. Experience the speed and convenience of a digital platform and enjoy unmatched flexibility.
Problem Statement
The upfront cost of purchasing a car can appear daunting due to the substantial initial payment required, alongside the continuous expenses for maintenance and repairs. Additionally, the depreciation of cars over time means that their resale value may not match the original purchase price. Various factors, including demand and condition, influence this uncertainty regarding resale value. Moreover, committing to a car purchase means being bound to it for an extended period, regardless of changing needs.
Key Findings
Resale Value Uncertainty
Car owners are faced with uncertainty when it comes to the resale value of their vehicles because it is influenced by a number of factors, such as market demand, model popularity, and condition.
Commitment
A car purchase necessitates a long-term commitment, binding owners to a single vehicle for a number of years, which may not suit their evolving needs or tastes.
High upfront costs
Due to the substantial down payment needed, many individuals believe that purchasing a car entirely is expensive.
Ongoing Maintenance Expenses
Over time, ongoing maintenance, servicing, and repair expenses increase, which makes ownership expensive
Depreciation
Automobiles usually lose value over time, causing owners' investments to decrease in value when they choose to sell.
Problem Statement
The upfront cost of purchasing a car can appear daunting due to the substantial initial payment required, alongside the continuous expenses for maintenance and repairs. Additionally, the depreciation of cars over time means that their resale value may not match the original purchase price. Various factors, including demand and condition, influence this uncertainty regarding resale value. Moreover, committing to a car purchase means being bound to it for an extended period, regardless of changing needs.
Discover
Define
Ideate
Design
Design Process
Target Audience
Our car leasing and subscription application caters to a diverse range of target customers, Whether they prioritize flexibility, affordability, or convenience, our platform offers the perfect solution. With a variety of flexible plans, an extensive fleet of vehicles, and hassle-free access, we empower our customers to embrace the freedom of mobility without the commitment of traditional car ownership.
Who will be our target customers?
This application is designed for young professionals, business owners, travellers, etc. They prioritise experiences over ownership and seek solutions that align with their dynamic lifestyles. Our car leasing and subscription service offers the perfect solution by providing them with the freedom to access a variety of vehicles without committing to long-term ownership.
Why?
Tailored lifestyle solutions: Our service caters to the specific lifestyle preferences and needs of young professionals and millennials, offering them the flexibility and affordability they value in today's fast-paced world.
Convenience driven approach: For frequent travelers, convenience and freedom are paramount. Our platform prioritizes these aspects, ensuring that travelers can access transportation seamlessly and without the burdens of ownership or rental constraints.
Vehicle catalog: Provide a comprehensive catalog of available vehicles for subscription or leasing, including images, specifications, and pricing details.
Flexibility: Offering unparalleled flexibility in subscription terms, allowing customers to tailor their plans according to their needs and preferences.
Research
DrivEasy
A car leasing and subscription platform
Tool used
Competitive Analysis
Understanding User
Convenience centric lifestyle : Requires a transportation solution that offers seamless access to vehicles, enabling them to focus on their activities without logistical vehicles.
Coat effectiveness: While enjoying a comfortable lifestyle, they value a transportation service that offers value for money, allowing them to allocate resources to other priorities.
Emphasis on Comfort and Reliability: Quality and comfort are essential; seek access to reliable vehicles that enhance their overall experience.
Brand Alignment and Image Enhancement: Seeking to maintain credibility and authority, the user prefers transportation services that reflect their lifestyle and contribute positively to their brand image.
User Persona
Information Architecture
Style Guide
#2154AE
#1476C6
#00012C
#474747
Semibold
18px
#082865
Font Style:
Nunito
#80D0F2
Regular
12
Regular
14
Wireframes
Intro Screens
Final App
Login screens
Payment screens
Homepage
Location: Users can input their location to personalize their browsing experience and access relevant car options available in their area, ensuring convenience and relevance.
Discover Cars: This section allows users to explore cars across various categories, including SUVs, Sedans, and more, empowering them to find the perfect vehicle to suit their preferences and needs.
Find Cars by Eligibility: Users can easily filter and find cars based on eligibility criteria such as budget, desired features, and leasing requirements, streamlining the car selection process and ensuring they find the right fit.
How It Works: A concise overview guides users through the process of leasing a car, offering clarity and transparency on the steps involved, from browsing options to completing the leasing process, fostering confidence and understanding.
FAQs: Answers to frequently asked questions provide users with valuable information and address common queries, offering reassurance and helping them make informed decisions about car leasing.
Customer Support: Access to customer support ensures users can receive assistance and guidance whenever needed, enhancing their overall experience and providing peace of mind throughout the car leasing journey.
List View
Grid View
Cars detail card
Color carousel
Compare option
Browse Cars
Sort & Filter Screens
Product Detail Page
Product Information: Access comprehensive details about the selected car, including specifications, features, and pricing, enabling informed decision-making and ensuring transparency in the leasing process.
Similar Car Options: Explore related car options tailored to your search preferences, allowing for easy comparison and providing alternative choices to suit varying preferences and requirements..
Customer Feedback: Gain insights from other customers' experiences through feedback and reviews, helping you gauge the reliability, performance, and overall satisfaction of the car before making a decision.
Contact Information: Easily reach out for assistance, queries, or feedback via email or phone, ensuring prompt and personalized support throughout your leasing journey. Our dedicated team is available to address any concerns and provide assistance whenever needed.
